Usually, I’d agree that 512GB doesn’t feel like a lot. But honestly, for most people who’d be interested in this device, what are they really storing on it? Photos? Probably not—those already live on their phones and are usually backed up to Google Photos or iCloud. And these days, so much of what we do happens right in the browser anyway. Writing, editing, collaborating, it’s all handled through web apps. Of course, there will always be exceptions, but those folks probably wouldn’t be looking at the Neo in the first place.

However, having the option to go for higher of course is always appreciated. But maybe that's just apple trying to steer users that need more storage to look at their other products.