I agree, I think it does simply make sense to cater to the customers with the money. If I were starting a business selling products or services to consumers directly, I wouldn't target a customer base that could only afford to buy it once or twice. It wouldn't matter why they have more money, being child free or being a software engineer from San Francisco, I would just figure out their demographic and target them.
That's actually a great point, and probably touches on the broader trend of chasing profits now at the cost of long term health. For what it's worth, the two Disney adult couples I know are both having kids and besides bluey everything they consume is Disney related.
