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TBH I think a lot of it is many people still don't understand the product or misunderstand their actual needs/usage. Plenty of "normie" households can easily meet all their needs with a decent 5G fixed wireless install. As we see more cord cutting we'll probably see continued growth in fixed wireless.

FWIW, most other ISP types are treading water in terms of overall subscribers while the only real growth overall in new subscribers is fixed wireless. Your gut probably wasn't wrong that fixed wireless will probably grab 20-30%+, but just timescale-wise off a bit.

https://www.opensignal.com/2024/06/06/5g-fixed-wireless-acce...



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